Journal

Kumo

Christopher Murphy November, 2018

I’m extremely tempted by the KUMO keyboard on Kickstarter. What fascinates me, however, is the company behind the keyboard: TheVan Keyboards.

I’ve been a mechanical keyboard aficionado since buying my first Apple computer. Together with Nicklas Persson, my former partner-in-crime, I held out for as long as I could with my beloved Apple Extended Keyboard II, so I know what it’s like to love a keyboard. However, I wasn’t aware of the passionate – and opinionated – community around mechanical keyboards (until I started reading more…).

There’s clearly an entire subculture of mechanical keyboard fans, and TheVan Keyboards is tapping into that subculture nicely.

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Kevin Kelly’s written about the importance of finding your 1,000 True Fans and it’s clear TheVan Keyboards understands this phenomenon. Their focus on design, coupled with meticulous attention to detail, has a loyal following and they’re using that following to good advantage.

As of today, the KUMO Kickstarter has secured $79,272 of its $85,000 goal. With a week to go, I’d be very surprised if they didn’t reach their goal. I’ll be watching closely as temptation tugs gently and persistently at my wallet.