Working Methods

I believe in the power of design to transform business. I immerse myself in the businesses I work with, helping them to achieve their goals.

I believe that businesses can be designed, just like products or services can, and I work with organisations and individuals to help them design the businesses, products and services of tomorrow, today.

The pace of change has never been greater. We’re witnessing an exponential growth of technology, which is accelerating ever more quickly, year after year. One thing, however, remains consistent: People.

Businesses that focus on human-centred design and that foreground delight are proven to be more profitable. I have a 25 year track record focused on designing delightful experiences, in fact I’m writing a book with just that title.